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We believe our first responsibility is towards the farmers and all others who use our products and services.

In meeting their needs everything we must do must be of high quality .We must constantly strive to reduce our costs in order to maintain reasonable prices.

Customer's orders must be serviced promptly and accurately. Our suppliers and distributors must have an opportunity to make a fair profit.

We are also responsible towards our employees and must respect their dignity, provide adequate compensation and a clean and healthy working environment.


Honesty: Fair dealing and long lasting relationships is what we thrive upon. We believe that people we deal with are not customers or suppliers but Friends and we all are part of a big family, working for mutual benefits.

Integrity: We are consistent and transparent in our decisions and actions. We fulfill our commitments and conduct ourselves in a manner which is true to our identity.

Passion: We believe, to survive in agriculture apart from hardwork, intelligence and good business sense passion for agriculture is must. We are not in it because it's a way to earn a living but because we love what we do.

Trust: Employee empowerment is must for business success and trust is a foundation for it. We trust our employees with various job responsibilities and provide them with adequate authority to carry them out. We all believe that as big as the company grows, so shall the individuals associated with it.